1、Unit 1 Advertising,Task Writing an advertisement,listening for statistics and descriptions When listening for statistics, you may hear:fractions e.g. (a/one half), (three quarters)decimals e.g. 0.3 (zero/nought point three)percentages e.g. 63% (sixty-three per cent),Skill building 1,Words and phrase
2、s that describe the following:an increase: e.g. There was an increase of 40 per cent.The price has risen to 25 yuan a kilo.The price has gone up by 9 dollars a pound.Four times as many people used our product last year.,a decrease: e.g. There was a decrease of 42 per cent/ 30 pounds. The figure/amou
3、nt decreased/fell by 16.5 per sent.no change: e.g. There was no change. The figure/ percentage remained/stayed the same.,a range e.g. The sales figures range between 40 and 50 per cent/from 50 to 60.an average e.g. The average price was ￥50. a limit e.g. The maximum speed is 80 kilometres per hour o
4、n this road.,The price reached a record high of 150 dollars per kilo. The sales figures have dropped to their lowest level/point.,Listen and write down the statistics. Note that you may need to do some simple calculations after listening to the descriptions. 1. Number of members two year ago:_; last
5、 year: _ 2. Market share last year: _; this year: _,1,200,1,400,85%,65%,3. Percentage of students eating lunch in the dining hall last year: _; in three years: _ 4. Percentage of students from our school continuing their educationlast yearat local universities: _ studying abroad: _,50%-60%,75.5%,23.
6、4%,11.5%,this yearat local universities: _studying abroad: _ 5. Last year: 5,000 museum visitors; out of them: 1,000 young peopleThis year: _ museum visitors out of them: _ young people,24.5%,13.6%,9,000,3,000,Listen and complete the bar chart. Some of the information can be found in the table.,Step
7、 1: completing a bar chart,Bar Chart:,Read the note from the director on page 13. What is it about? Discuss it with your partner and fill in the subject. Answers: _,Repackaging of the ChocoLoco Bar,Skill building 2,When we express opinions, we tell what we think or feel about things. We can say:I (d
8、ont) think/believe (that)It seems to me (that)In my opinion/To me, ,expressing opinions and giving reasons,2. It is also important to give reasons for your opinions. We can use these words to introduce the reason.,e.g. I think packages are important because/as/since they attract the customers attent
9、ion.,3. If we want to list more than one reason, we can use the following patterns. I think package are important for several reasons. First, Second, Then, (Next, Finally, ),Read the conversation on Page 14 and tell your partner your opinions on advertising. You can begin with: Whats your opinion on
10、 advertisements?,Interview your classmates about good ads they have seen. Use the following form to help you. Think of one more question to ask. Take turns to ask and answer the questions. When you are asked to give your opinions, its important to give reasons. You may use the vocabulary on Page 15.
11、,1. Opinions of advertising in public placesWhats your opinion of advertising in public places? 2. Things that make advertisements interestingWhat do you think makes advertisements interesting?,Interview form,Step 2: talking about advertisements,3. Things seen in advertisements and bought laterWhat
12、have you seen in an advertisement and later bought? 4. Favourite advertisement What is/ are your favorite advertisement(s)? Why?5. _,What advertisement do you like least? Why?,Lets go over Part B and role play an interview between a manager and his /her friend. You can begin the conversation like th
13、is:,M: Hi, may I ask you some questions about advertisement? F: Yes, of course. M: What is your opinion on advertisements in public places? F: Generally speaking, most of the ads inpublic places are attractive andinteresting, but a few of them are toobig and ugly. ,After interviewing your friends, w
14、rite your notes in the space below to report back.,using different sentence types correctly,Read the table on page 16 and learn about some of the major sentence types. Can you give some examples of each sentence type? For example: Negative statements: The children are nowhere to be seen.,Skill build
15、ing 3,Look at the advertisement on Page 16 and label the sentence types. Answers: 2. _ 3. _ 4. _ 5. _ 6. _ 7. _ 8. _,Negative statement,Command,Positive statement,Positive statement,Positive statement,Exclamation,Positive statement,Step 3: writing an advertisement,Review the two sample ads in Part A
16、 on Page 17. Think about why these two ads are good. Do the different sentence types and vivid pictures make the ads more attractive?,Write an advertisement for ChocoLoco Bar. Try to be creative and original. You can draw pictures for your ads.,You may want to mention:taste/look/ingredients comments
17、 from customerswhat is unique about the productprice/ discountbenefitswhere it is available,You can never imagine how delicious chocolate bars can be if you have never had a ChocoLoco bar. Only the best quality cocoa beans from Ghana and the freshest milk from China are used to make the delicious Ch
18、ocoLoco Bars. Because they are low in fat, they are also a,Possible example,good choice for anyone trying to lose weight. Almost everyone who has tried them loves them! The ChocoLoco Bar has a high quality and a reasonable price. It is available in all supermarkets around China now.,Complete your advertisement after class. Preview the Project.,Homework,
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